Know what people
are being told.
Compare answers across assistants, languages and customer questions.
Measured by SandriaTM
Better decisions
need reliable answers.
When people ask AI where to go, what to book or which business to choose, the details matter.
Sandria checks those answers against documented reference facts, showing what is supported, what is wrong and what remains uncertain.
Independent research into AI answers
Who it's for
For the people responsible for how a place or sector is understood.
Sandria's research is designed for destination organizations, industry bodies and teams responsible for brands across multiple locations.
It helps them understand the information people receive before they visit, inquire or buy.
Know what people
See which errors could
change a decision.
Identify misleading information about locations, services, prices, eligibility and booking conditions.
Know where to
focus attention.
Separate isolated mistakes from recurring problems, and identify conflicting or outdated sources that need review.
The details that matter
An answer can sound convincing and still lead someone wrong.
A service offered at the wrong location.
A price presented without its conditions.
A destination described using outdated information.
We examine the details that affect someone's choice, and keep the evidence behind each finding.
A record behind the finding
Measured by SandriaTM means there is a record behind the finding.
The questions, reference facts and scoring rules are recorded before testing begins.
Answers are retained. Findings identify the assistants, languages, dates and scope tested. Unsupported claims and unresolved questions are distinguished from demonstrated errors.
Recorded before testing
The questionsWhat we ask
Reference factsWhat we check against
Scoring rulesHow we assess
A measurement describes what happened in those tests. It does not guarantee every future answer.
How we measureThe measurement record
Each finding identifies the assistants, languages, dates and scope tested. The questions, documented reference facts and scoring rules form the record behind it. Answers are retained, and unresolved questions are kept distinct from demonstrated errors.
Independence
Payment does not decide the finding.
Sandria takes no money from the AI platforms it measures: assistants, chatbots, agents or the companies that make them.
We never name a business in a finding. Where a business's own website appears among the sources an assistant used, it is shown by category, never by name.
When an organization commissions research, we say so on the findings.
Earlier findings stay on record. Later relationships are noted on them.
Independence and disclosuresThe independence rule
Sandria takes no money from the AI platforms it measures. Funding and commercial relationships are disclosed alongside the finding they relate to. Our sister company GKZ Labs works with businesses on what AI says about them. Nothing already published is withdrawn.
An open record
Findings must be open to correction.
If evidence changes a finding, the record should show what changed and why.
We retain earlier versions and publish corrections, including corrections to our own scoring.
Corrections